Jeep’s all-new SUV’s is on track to cement the brand’s continued revival, spearhead by the new Jeep Grand Cherokee amongst four new models that was launched in the Malaysian market today. This has been made possible following the exclusive distributorship award from Chrysler Group International to DRB-HICOM. Other Jeep models that was introduced are Grand Cherokee, Cherokee Trailhawk, Wrangler, and Compass.
The event was held at the new stylish Jeep headquarters in Glenmarie, Shah Alam and were attended by officials from DRB-Hicom and Mr. John Kett, General Manager, Head of Asia Pacific Jeep Brand. Jeep Malaysia described their core values as igniting freedom, adventure, and passion. The vehicle models line-up looks rugged yet modern on the outside that incorporates cutting edge technologies and class leading features.
With its rich heritage and technology for its price, the Jeep models paves the way forward to capture and strengthens a slice of the Malaysia SUV’s market with their already renowned line-up of durable and practical vehicles.
Its mix of efficiency, practicality and safety makes it a perfect ride for young and mature professionals with an active lifestyles and they are dedicated to ensuring a fulfilling ownership experience for their customers. After all, the Jeep is not just a car, its a ‘way of life’.
All the SUV’s that were presented will replace the old models which was last seen being brought into Malaysia 15 years ago. This line-up looks like a sensible models choice for us in Malaysia. What is certain is that these Jeep models is going to cut a distinctive swathe in the high-style areas of our country — think Mont Kiara, Bangsar, and Bukit Damansara just to name a few hilly areas in Kuala Lumpur, where being seen to be cool is a good reasons for owning a luxury sub’s.
The event was launched by YBhg Dato’ Hisham Othman, CEO of EON Berhad. Jeep Malaysia has also invested on the establishment of a state of the art ‘3S’ facility to provide Jeep owners a ‘single roof’ service, after sales, and spare parts (in fact, according Mr.john Kett, it is the best jeep facility in Asia). Opens 7 days a week, visiting customers will be treated to a cosy lounge equipped with refreshments facility and Wi-Fi connectivity.
Assembled 100% at their Jeep facility in the United State, the top of the range 2014 Jeep Grand Cherokee will be priced at RM468,889 while the affordable 2014 Jeep Compass is priced at RM248,889. All vehicles come with a 5 year warranty or 150000km whichever comes first. For the end of the year promotions, anybody who register’s before 31st December will receive two years of free insurance and tax . The buyers will also be eligible for 2% financing on selected bank.
For more information, please visit your nearest showroom or www.jeep.my