Detroit Electric, led by former Lotus boss Albert Lam, is close to starting production of its SP:01 electric sports car, and in the lead up to its arrival the company has launched an updated version of its logo and announced the new motto “Pure Electric Performance.”
Detroit Electric was formed in the early part of the last century in the city of its namesake but went under before the start of WWII and remained dormant until 2008 when Lam and his investors revived the company. After some initial partnerships with some Chinese firms, Detroit Electric revealed its SP:01 in 2013and promised to start production of the car in the not too distant future.
The SP:01, not unlike the pioneering Tesla Roadster, is based on the chassis of a Lotus. It features a single electric motor that’s powered by a lithium-ion battery, and drive is to the rear wheels only. Claimed performance figures include a 0-62 mph time of 3.7 seconds, a top speed of 155 mph and a driving range of about 180 miles.
Detroit Electric originally hoped to start production of the SP:01 at a plant in Wayne Country, Michigan. However, the company most recently announced that production of the SP:01 would take place in Leamington Spa in the U.K.
Currently, the company hopes to have the car on sale in the U.S. by early next year. Detroit Electric has its main office in the iconic Fisher Building, located in downtown Detroit but the company also has an office in Houten, the Netherlands.
Source: Motor Authority